With no TV music programs showcasing new releases anymore, having your song recognised in the public eye sure ain’t what it used to be.
While we live in a time where there are more options than ever to see and hear new music, many musicians have never felt more invisible.
Natalie Gauci (pictured) won Australian Idol in 2007 and yet, her latest album Brand New Day, is bypassing streaming platforms like Spotify and iTunes because of their vast catalogue of music.
In the latest episode of Life of Brian … Mannix that is podcast, Natalie stated she will only release physical copies and purchasable digital downloads through Bandcamp instead.
But what if your music does not fall into the mainstream genre: how difficult is it then to make an income and find recognition? That’s where we come in- the support from community radio!
First Nations artist Mitch Tambo (pictured) continues to be a long-term supporter of regional and community radio and considers it the heartland of Australian music and stories.
As well as being passionate about multilingual artists recieving airplay, Mitch is all about supporting local talent and staying connected to the local community.
“As the industry continues to evolve and social media platforms become our go-to for daily news and music consumption, keep supporting local radio,” he encouraged his fans.
In a Radio Today article published last year, Mitch expressed his appreciation and gratitude towards the stations which play his music and talked about the importance of radio ‘finding its voice.’
“To all the stations that continue to celebrate the difference in my music and play a role in creating a new tomorrow, I salute you.”
Check out all our fantastic programs supporting local artists on 96.5 Inner FM!
Taken from the original article below
https://radiotoday.com.au/getting-new-music-heard-what-role-does-radio-play-today/